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This guest post was written by David Leonhardt, a multilingual SEO consultant based in Canada.
So you’ve decided to market to an international audience. What to do about all those languages. What to do about all those nationalities? Should you stuff them all on a .com domain? Or should you set up a country-specific domain for each language and/or country and/or currency?
The answer is even less simple than the question. As a professional multilingual SEO consultant, I can help you make that decision. How you approach a multi-national, multilingual market will depend on a number of factors:
- Languages in which you can serve your customers
- Countries to which you can ship
- Countries you wish to target (even if you can ship everywhere, some countries might naturally be more – inclined to purchase your product or services)
- Currencies you accept
- How well you are set up to manage multiple websites.
This article will address strictly the aspects related to country domains, such as .ca for Canada or .fr for France.
Consider Latin America, where .com typically means “international”. There is a certain trust level that comes from dealing with a big international company and .com confers that trust. A local company could be a hole-in-the-wall outfit and sometimes people are shy to trust their money to them over the Internet. On the other hand, a local domain gives a local presence, if that is the image you are trying to project.
Next consider Europe, where .com is very often seen as “American”. Europeans often see Americans as brash and chasing a quick buck . As such, .com often makes people feel uneasy about trusting a website, whereas a local domain feels more trustworthy.
Consider Canada, which views .com much as Americans do – as the default for a website. Canadians don’t really distinguish between .ca and .com most of the time, since so many local websites are .com, and they are just as likely to type in .com even when they hear or read .ca.
There are unquestionably competitive advantages in the search engines from using a country-specific domain. I have often had Canadian client websites rank much higher at Google.ca than at Google.com, just because the domain is Canadian. I have seen this also with .fr and .co.uk websites. This is important, because Google serves up the local version of Google to anyone it identifies as being located there. So at my desk, Google defaults to Google.ca except when I search through the Google Toolbar. For this reason, I have a Canadian SEO website specifically for the domestic market.
There is another advantage to country-specific domains – you can address people with their own currency. This can be important even when language is not a barrier. I have noticed that Canadians like to see their real costs without having to do calculations. This is even more pronounced among the British, and I assume it is also among Australians.
But too many domains are hard to manage, so sometimes it is much easier to put everything on a single .com corporate website. As I said at the beginning of this article, the answer is not simple.
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Tags: International
Posted in Domain Names · August 1st, 2010 · Comments (0)
What’s A Site Identify?
A domain is a name that identifies IP addresses about the internet. The site name Yahoo.com represents about fifteen (15) IP addresses. Site names are used to identify Web pages. For example, in the URL http://www.gohome.com/index.html, the site identify is gohome.com.
You register a domain name by registering having a domain name providers registrar. The site identify business is regulated and overseen by ICANN, which is an organization responsible for providing standards and procedures for certifying companies as site identify registrars.
Site name registration has grown more than the years. Network Solutions was the very first domain identify registrar to ever provide this kind of a support. That was more than ten many years ago but today there are lots of accredited registrars. Only a site name registrar is permitted to access and modify the master database domains that are on InterNIC servers. The charge is determined by the registrar as far as getting a domain name and some registers have special domain identify packages.
Do You Really Need a Site Identify?
You use a site name to create an identity on the Globe Wide Web and domain names can also be utilized for branding purposes, this kind of as Wal-Mart, K-Mart, etc. In picking a domain identify, the title shouldn’t stray far from what your company is all about. This will permit you to market your web-site as a subsidiary of the company and put your domain identify on business cards and advertisements.
As soon as you choose a site name, you must register it having a domain name registrar. This really is a task you can do very easily. Numerous ISPs offer a total package that includes hosting and also the registering from the site name for you personally. Fees probably will consist of a a single time set-up charge for all of the backend technical function that requirements to become accomplished. Then pay your service provider a monthly, semi-annual or annual charge for Web site hosting services.
Many domain registrar providers have competent online tools to help you get your site identify and hosting site up and running.
Does the length of your website’s site name registration have an effect on search results optimization and outcomes?
Ought to you renew your site identify for a long period of time? And if so, how long is long sufficient? If you would like to remain ahead of your competitors, then you may think about looking at the length of time your competitors have registered their site names. If your competitors have usually renewed their domain names for one or two many years, you may consider registering your site identify for 5 or 10 many years. While putting off your domain name’s expiration date may assist your search results rankings, maintain in mind that this may be only a small victory with regards to search results rankings.
Its great business sense to register a site for at least 10 years. You don’t want to deal with the process yearly process of renewing them every year. It’s greatest to obtain the site names that you would like to keep for a whilst and renew then on a 5 to 10 year plan.
If your site identify expires, there’s a good chance that someone will register your domain name immediately after it expires. If, for whatever reason, you don’t renew your domain name, somebody watching a ‘watch list’ of expiring domain names will attempt to capitalize about the online business that you’ve built over the years. They know that there is possible web site traffic they are able to have simply by renewing your old domain identify. By renewing your domain name for several many years, your site name won’t expire for a while, and it won’t be opened as much as expired domain name buyers.
If you truly want to stay ahead of the competition, you may think about registering or renewing your site identify for 100 years. Presently, Network Options (www.netsol.com) may be the only registrar offering the 100 12 months choice, which costs $999.00. GoDaddy (www.godaddy.com), presently provides to renew or register a site identify for 10 many years, at a discount of $6.95 per year.
Yes, you are able to shed critical positioning in the search engines if you don’t reregister your domain identify in time. You may need to start the Seo procedure all over again! Read more article at beli hosting and belajar seo indonesia.
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Tags: Domain Names
Posted in Domain Names · May 1st, 2010 · Comments (0)