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	<title>Most Interesting Findings &#187; Distribution</title>
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		<title>Do You Really Know What Your Customers Think? A Case For Market Research</title>
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		<pubDate>Sun, 25 Apr 2010 01:18:24 +0000</pubDate>
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		<description><![CDATA[If asked, most managers will declare with confidence they know what their customers think.  But, when asked how they know it, their confidence often wilts like a flower in the sun with no water.  
Every quarter Frank Lynn &#38; Associates conducts a channel marketing workshop attracting sales and marketing managers from many different [...]]]></description>
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		<title>How To Evaluate An Effective Go-to-Market Strategy?</title>
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		<pubDate>Sun, 21 Mar 2010 20:01:33 +0000</pubDate>
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		<description><![CDATA[For many manufacturers around the world, marketing/sales are considered more of an art than a science. Companies resist applying hard measures because it is difficult to measure cause &#38; effect—how can you isolate one specific marketing or sales initiative and attribute business success to it? 
Frank Lynn &#38; Associates, a global channel consulting firm based [...]]]></description>
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		<title>Give Your Sales Team Access To The Collective Genius Of Your Organization</title>
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		<pubDate>Mon, 15 Mar 2010 09:33:08 +0000</pubDate>
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		<description><![CDATA[The goal of every marketing and sales organization is to consistently articulate unique, compelling and credible messages to their customers throughout the sales process. Market Strategy
While companies use both “air cover” such as advertising and “ground cover” such as field-based salespeople to deliver their messages, studies have shown that up to 85% of a company’s [...]]]></description>
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